PROOF / CASE STUDY 01

/ LOGITECH G

Logitech G

THE FLEETS THAT MATTER

25 cubic meters of gaming peripherals.
Fifteen markets. One chain of custody.

Logitech G came to us in early 2023 with a fleet that was technically being managed - and operationally invisible. Twenty-five cubic meters of keyboards, mice, headsets, dongles and mousepads, distributed across fifteen EU markets. Local offices doubling as warehouses. Procurement re-ordering every quarter because no one could audit what was already on the shelf. By the end of year one, we had consolidated the entire fleet into one chain of custody at Warsaw. By year two, they renewed the contract - and grew the fleet's underlying value, not its replacement cost.

FLEET SIZE 25 m³
EU MARKETS 15
RELATIONSHIP SINCE 2023
CONTRACT STATUS Renewed × 2
THE SITUATION WE WALKED INTO · Q1 2023

A fleet was getting bigger every quarter. Nobody could explain why.

On paper, Logitech G's EU event fleet was manageable. Twenty-five cubic meters of peripherals - keyboards, mice, headsets, dongles, mousepads - distributed across fifteen markets. In practice, that fleet was living in fifteen different local offices that were never built to manage hardware. Sales reps stepping over unpacked event crates. Returns from one trade show stacked next to inbound shipments for the next. Nobody could answer "what do we have, where, and what condition is it in?"

The procurement cycle made it worse. Every quarter, when planning the next round of events, local managers couldn't audit what they actually owned. So they re-ordered. New keyboards, new headsets, new dongles - while the existing fleet sat in a closet four offices away, unpaired with its receivers, untracked, and slowly aging out of useful inventory. The fleet was growing on the books and growing in cost, but operational visibility was zero. Forward planning was impossible.

Logitech G peripherals before BFS - 2023

BEFORE BFS · 2023 · INBOUND FROM A SINGLE LOCAL OFFICE

WHAT WE DID · 2023-2024

We took ownership. The fleet stopped bleeding.

Warsaw Hub - consolidated peripheral inventory 2023

WARSAW HUB · 2023 · CONSOLIDATED PERIPHERAL INVENTORY, AUDIT-COMPLETE

PHASE 01 · CONSOLIDATION

Every peripheral, every market, into one hub.

We pulled the entire 25 m³ fleet out of fifteen local offices and consolidated it at our Warsaw hub. Each unit was audited on receiving: SKU verified against Logitech's master catalog, condition graded, firmware status logged, dongle pairing checked. By the end of the consolidation phase, the fleet inventory had been rebuilt from scratch in Biossphere Armory - every keyboard tied to a SKU, every mouse paired with its receiver in advance, every variant tagged for AI-powered cart-building.

The consolidation alone surfaced what the distributed fleet had been hiding: about 14% of the inventory was unpaired peripherals - mice without dongles, dongles without mice - accumulated over years of casual returns. We re-paired what we could and decommissioned what we couldn't.

PHASE 02 · PREPARATION

Peripherals that arrive event-ready, not retail-ready.

Logitech G's product line is enormous - multiple keyboard layouts (DE, US, UK, FR), switch types (tactile, linear, clicky), color variants per SKU. For event managers planning a hardware allocation, that variance was unmanageable in spreadsheets. We tagged every variant in Armory's Smart Catalog and built an AI agent that takes natural-language commands ("prepare 400 mouse + keyboard sets for Gamescom, German layout, color-matched") and constructs the cart automatically - checking availability across markets, splitting color allocations, and staging the order for dispatch.

Every peripheral leaving the Warsaw hub now ships paired with its dongle, with firmware updated, in transport packaging that protects the hardware in a way retail boxes never could. The local event manager unpacking on-site no longer has to match accessories to receivers, dig through retail foam, or hunt for the right key layout. The pairing is already done.

Prep Lab - peripherals paired and labeled for outbound

PREP LAB · 2024 · PAIRED, FIRMWARE-UPDATED, LABELED FOR OUTBOUND

PHASE 03 · VISIBILITY

A fleet you can see is a fleet you can plan against.

Logitech G's central operations team got real-time visibility for the first time. m³ utilization against contracted capacity. Forward booking horizon - ninety days. Per-asset condition tracking. Conflict alerts when overlapping events compete for the same hardware. Quote-attached time tracking for every technician hour we logged against their fleet. Their procurement team could finally answer, in a single screen, what they owned and where it was.

Local event managers in each of the fifteen markets got their own filtered view - only their market's bookings, only their delivery addresses, only their post-event surveys. Same platform, two interfaces, zero data leakage. No more procurement disputes between markets. No more re-orders to cover for hardware that was sitting in a closet four offices away.

See how Biossphere Armory works →
ON THE TABLE · 2025 PROPOSALS

What we've designed for them next.

The fleet works. The numbers prove it. What we've been working on with Logitech G since late 2024 is what's possible beyond logistics - purpose-engineered hardware accessories designed around their specific event playbook. None of these have entered production yet. All of them are designed, costed, and ready when the brand chooses to scale beyond peripherals-as-shipped.

C01 · TRANSPORT CONCEPT · 2025

Engineered crates for Logitech G's peripheral mix.

Foam tooling designed around their SKU distribution, not their manufacturer's retail boxes.

Custom-engineered transport cases with foam tooling matched to Logitech G's exact peripheral mix - keyboards, mice, headsets, mousepads, dongles. Integrated peripheral compartments. GPS bays built in. Designed to ship out, come back, ship out again across Europe for the typical 18-month operational life of an event peripheral. Replaces retail-box logistics entirely.

  • 12 to 18 SKU capacity per crate, per playbook
  • Foam tooling cycle: 60+ events without compression loss
  • Integrated GPS module, 14-day battery
  • Stackable, forklift-compatible, IATA-compliant
C02 · SIM-RACING CONCEPT · 2025

Tournament-grade sim-racing rigs.

Built around Logitech G's racing peripheral lineup - wheel, pedals, shifter, seat - as a unified event-ready package.

Pre-assembled sim-racing stations engineered for activation events and esports tournaments. Logitech G racing wheel, pedal assembly, shifter, and competition seat - mounted, calibrated, and shipped as one transportable unit. Local event managers stop assembling rigs on-site. They turn on the station and the rig is ready.

  • Full Logitech G racing peripheral integration
  • Pre-calibrated wheel and pedal feel
  • Quick-deploy seat with travel-locked frame
  • Branded fairing options for activation events
C03 · PROTECTIVE CASES CONCEPT · 2025

Per-product protective cases for peripheral transport.

Foam-knit sleeves engineered around Logitech G's peripheral dimensions - five sizes, three colorways, co-branded.

Individual protective bags for every peripheral in the fleet. Five sizes with form-fitted dimensions matched to Logitech G's exact product range - from a 10×17 cm mouse pouch to a 20×52 cm full-size keyboard sleeve. Three-layer foam-knit construction absorbs transit impact without rigid casing bulk. Every bag ships with a co-branded textile label and an attachable plastic ID tag for asset tracking. Replaces retail boxes entirely - and unlike retail boxes, these come back.

  • 5 sizes: mouse 10×17 cm, headset 22×22 cm, keyboards 15×32 / 20×40 / 20×52 cm
  • Three-layer foam-knit fabric, available in red / light grey / charcoal
  • Co-branded textile label, attachable plastic ID tag
  • Replaces retail boxes that can't be reordered as spares

CONCEPT RENDERINGS · 2025

C01 Transport Crate concept render

C01 · TRANSPORT · CONCEPT RENDER

C02 Sim-Racing Rig concept render

C02 · SIM-RACING · CONCEPT RENDER

C03 Protective Cases concept render

C03 · PROTECTIVE CASES · CONCEPT RENDER

WHAT CHANGED · LIVE NUMBERS, 2023-2026

The fleet stopped explaining itself and started optimizing.

PROCUREMENT RE-ORDERS YOY

−67%

Year-over-year reduction in re-ordering once the distributed fleet was consolidated into one auditable inventory.

LOCAL UNPACK TIME PER EVENT

4h → 35m

Local event managers stopped matching peripherals to dongles on-site. The pairing is done at Warsaw before dispatch.

UNPAIRED PERIPHERAL LOSSES

<0.5%

Annual loss rate from mismatched dongles. Down from an estimated 8-12% pre-BFS, based on initial consolidation audit.

FORWARD BOOKING VISIBILITY

0 → 90d

From quarterly guessing to ninety days of forward fleet allocation visible in Biossphere Armory.

QUARTERLY FLEET AUDIT TIME

3wk → 4h

Manual fleet reconciliation across fifteen markets, replaced by a single Armory export.

CONTRACT EXPANSION, YEAR 2

+40%

Contract scope expanded after the first renewal, reflecting both fleet growth and additional service layers.

CASE STUDY 02 / 02

Read the AMD case study.

40 m³ of high-value PCs, arriving broken in retail boxes. Now arriving event-ready in custom crates. The other half of the proof.

Read AMD case →

READY TO TALK ABOUT YOUR FLEET?

45 minutes. No deck. Direct line.

We'll review what you currently have, where it's distributed, what it's costing you, and what the path forward looks like. If we're not the right partner, we'll tell you in one call.

Book a Fleet Audit →